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HBO MAX | Gen Z

HBO MAX | Social Campaign

HBO MAX asked us to create a campaign that would connect with a young adult audience. The only mandatories were to utilize their gradient and font. Focusing on the content that resonates with that age group we reinterpreted and expanded their brand and motion theory to create a high energy social first campaign.

Role: Design, Creation Direction, Editorial & Animation Direction
Studio: Kill 2 Birds


Final Teaser