Animal Planet Branding
For two years, I was the creative agency lead on Animal Planet's rebranding efforts. It began with us winning the pitch to rebrand them and continued throughout various starts, stops, detours, and company restructures. In the end the logo didn't change, but we delivered a much needed new look that is bold and fun, along with a robust style guide and graphics package.
Roles: Creation Direction, Art Direction, Animation Direction
Additional Concepts
Original Strategy and Pitch samples
